The ultimate round of matches in the English Premier League (EPL) was watched across the globe. In reality, nearly all of the TV viewers that noticed Manchester Metropolis topped as champions was outside of England.
In 2008 the EPL proposed Game 39. This was a world spherical of fixtures between EPL groups to be performed on the same weekend in venues across the world. It was thought that up to £80m ($135m) could be made every year.
However Game 39 never happened. Fans in England weren’t keen on the idea and football’s world governing body FIFA were none too pleased. Nevertheless, this has not stopped English groups from cashing in on the popularity of the competitors overseas.
Pre-season pleasant games have changed into worldwide tours. North America and Southeast Asia are the most well-liked destinations. Arsenal, Tottenham, Chelsea, liverpool fc tickets for sale and both Manchester clubs went jet-setting before the season kicked off.
Each years, the Premier League Asian Trophy is contested between three EPL groups and a representative from Asia.
There may be now even the put up-season tour. Just days after lifting the trophy Manchester City might be off to UAE.
However, TV is where the popularity of the EPL is really switchred to money earned. The new deal which runs from 2013-sixteen is price nearly £5.5bn.
Over £2bn of this comes from the sale of overseas rights. Thailand, Singapore, Hong Kong and Malaysia paid £650m between them.
This season ninety eight% of all Premier League matches were available to TV viewers outside of England. North Korea and Albania are the only two international locations not to have some type of rights agreement in place.
Spain’s La Liga, Italy’s Serie A and Germany’s Bundesliga don’t come near the flexibility of the EPL to generate TV cash outside of Europe. This is despite Spain’s well-recognized teams and players.
As for many British companies, the time zone, language and first mover advantage help.
Games that traditionally kick off at 3pm in England might be broadcast at 10pm or 11pm in Southeast Asia.
Although the traditionalists might not prefer it, weekend matches are staggered to maximise both the UK and world TV audiences.
In America, the EPL rights have been just lately taken over by NBC which has massively elevated the number of properties in which football, sorry I should say soccer, may be watched.
In Spain, games traditionally kick off at 8pm which would air at about 3am in Asia. It is just in the previous couple of years that some games have been brought forward with Asian viewers in mind.
The English language is in fact a natural advantage. Bayern Munich will be the present European Champions, however the appeal of the Bundesliga overseas is hampered by restricted understanding of German.
English football was additionally the primary European football to be broadsolid in lots of countries. The BBC and ITV had been showing top flight English football around the globe even before the Premier League was fashioned over 20 years ago.
It’s also no coincidence that English football is well-liked in Commonwealth nations and the place you discover concentrations of English expats.
The nature of the competitors
EPL chief Richard Scudamore attributes the global appeal to the intrinsic worth of the product.
In England football is described as quick and fanatic and played in atmospheric stadiums often full to capacity. The games are additionally considered as more aggressive than in rival leagues.
This is partly because TV cash in the EPL is distributed more equally.
The champions Manchester City are anticipated to pick up around £100m in TV money this season. The underside club Cardiff will have to make do with about £60m.
In Spain, the place clubs negotiate particular person TV offers, Barcelona and Real Madrid will rake in more than the EPL Champions, an estimated 150m euros each. This is four occasions more than the third highest deal and more than 10 times what half the groups in the division will receive.