8 Advantages of Postcards

High Readership

Virtually everybody reads put upcards. Your clients absorb your message as soon as your card reaches their hands. Double-card mailings of subscription gives have beaten a lot costlier long-copy letter packages.

Financial system

Postcards cost little to provide and mail. A single card includes no folding or Postkarten online kaufen inserting charges, and might be cheaper to mail first class than at bulk third-class rates. Even whenever you mail to only a few gross sales prospects, first-class publishcards (most dimension four-1/four” x 6″) price less in postage than first-class letters.

Versatility

Double put upcards can generate very high response. The address panel of a postcard already carries your customer’s name and address. So—at little or no cost—you may repeat the addressing information on the second card, which becomes a handy preprinted order gadget that the prospect just drops in the mail.

Easy to print en masse

Even while you decide to print 4-shade postcards, you can save money by printing them in gang runs on sheets of 19″ x 25″ stock, then trimming them to publishcard size. That manner, their manufacturing price may be reduced for four different units of 5,000 cards each.

Simple to schedule mailings

Just inform your printer while you wish to mail which cards to your prospect list. Many astute advertisers mail submitcard series at three- or eight-week intervals. That cues prospects to pick up the phone and ring you after they’re ready to do business.

Free list cleaning

To generate well timed address corrections at no additional expense, just print “Address Service Correction” under the first-class indicia or stamp on every postcard’s addressing panel. The Postal Service will return undeliverable cards to you free.

Fast market research

Use double publishcards. Go straightforward on the number of your questions. And ask respondents to mail the reply card back to you by a deadline date—or to fax it!

Persistence

Depending on your mailing schedule, your put upcard advertising will jog your clients’ memories about you and your affords—once a month, and even more typically!

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